Category: Uncategorized
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What is important to your donors?
Years ago I was sitting in a meeting with fundraising colleagues who were crafting the messaging for the next annual appeal solicitation letter. The theme of their next communication was basically “make a gift so we can hit our annual fund goal.” I was dumbfounded, and when I explained to…
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Jumping Off a Cliff
Six months ago, I did something I never thought I would have the confidence… or guts… to do. I jumped off a cliff. Well, not literally. I made the decision to leave my stable job, with benefits, of 30 years and strike out on my own. I am NOT a…
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Resume 101
I’ve looked at hundreds and hundreds… and… well… hundreds of resumes over the course of my 35+ year career. A resume is your first impression, and too many times people just slap words on a page and think that their careers speak for themselves. Then they wonder why they aren’t…
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Don’t Neglect the Narrative – Strategic Storytelling and the Nonprofit
From the dawn of time, the ancient art of storytelling has been a critical piece of the human experience. History itself is a collection of stories shared with others, and the artful storyteller can educate, entertain, or inspire. Anytime a donor has made a gift, an individual has joined a…
